Marketing Intelligence

Battle Tested

This quick sales planning outline was morphed into a Fortune 500’s brainstorm for a new software application's internal marketing plan.

The user told us he’d saved this quick planning outline as a template for future reference, and he brought it up on his laptop during a meeting related to user acceptance of a new software application.

Turning his laptop for everyone to see, he reminded the group that resistance to change is often related to the degree users are understood and appropriately addressed…similar to the way it’s addressed in any good marketing plan.

In this case, the initial template (with little direct relevance) became an impetus to important free associations and the development of new ideas and approaches to the problem.

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