Marketing
Intelligence
Battle Tested™
This quick sales planning outline was morphed into
a Fortune 500’s brainstorm for a new software
application's internal marketing plan.
The user told us he’d saved this quick planning
outline as a template for future reference, and he brought
it up on his laptop during a meeting related to user
acceptance of a new software application.
Turning his laptop for everyone to see, he reminded
the group that resistance to change is often related
to the degree users are understood and appropriately
addressed…similar to the way it’s addressed
in any good marketing plan.
In this case, the initial template (with little direct
relevance) became an impetus to important free associations
and the development of new ideas and approaches to the
problem.
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